Aldi Specially Selected

Visual Identity | Packaging | Brand Voice

Specially Selected is Aldi's gourmet line of products ranging in both flavor & origin. Aldi came to us looking for a complete refresh of their line in a tasteful, yet modern way,  By fully owning the Aldi blue, we chose to elevate it by darkening its tone and pairing it with a combination of script and sans typefaces. A balance that speaks to the Aldi promise of lower cost products without cutting on the quality. Leveraging delicious studio food photography we tuerned to Specially Selected into something you'd want on your kitchen counter.

Credit  Pearlfisher
Contribution Selected Design Concept & Lead Designer
Design Director  Tiffany Bacani

Olivia Larsen is a curious NYC based designer chasing the sweet spot between Danish simplicity, Italian passion, and New York grit. She's currently a Senior Designer at Pearlfisher.

Catch me at a concert, making sure my Instagram feed is color coordinated or sending an extended list of restaurants to try in the group chat.

Contact | LinkedIn

Resume available upon request.

Experience

Pearlfisher - Senior Designer
2021–Present
Revolver New York - Jr. Designer
2020–2021
Vault49 - Design Intern
2020

Recognition