Genio Della Pizza

Visual Identity | Illustration | Packaging | Brand Voice

 Founded by Neapolitan-style pizza pioneer, Anthony Mangieri, Genio Della was launched with the singular goal of delivering the highest-quality frozen pizza the world has ever tasted. The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand history. The red, black, and beige color scheme is inspired by the warm tones of the hand stretched, wood-fired, naturally leavened dough and fine-Italian ingredients used, mixed with the New York grit that Mangieri brings to the table.

Credit  Pearlfisher
Contribution Designer
Design Director  Eric Rodriguez

Olivia Larsen is a curious NYC based designer chasing the sweet spot between Danish simplicity, Italian passion, and New York grit. She's currently a Senior Designer at Pearlfisher.

Catch me at a concert, making sure my Instagram feed is color coordinated or sending an extended list of restaurants to try in the group chat.

Contact | LinkedIn

Resume available upon request.

Experience

Pearlfisher - Senior Designer
2021–Present
Revolver New York - Jr. Designer
2020–2021
Vault49 - Design Intern
2020

Recognition