JoyJolt

Visual Identity | Illustration | Packaging | Brand Voice

JoyJolt partnered with Pearlfisher to reimagine their brand in a category dominated by sleek glass on black backdrops. Determined to break away from muted palettes and whisper-soft voices, we created an identity that breaks convention: The striking taxicab yellow and black scheme nods to JoyJolt’s Brooklyn roots while injecting a vibrant energy that declares: Not Your Grandmother’s Glassware. This confident mix of attitude and detail shifts the spotlight to JoyJolt’s craftsmanship—elevating the small touches that define their quality—while sparking a brightness that lives up to their name.

Credit  Pearlfisher 
Contribution  Selected Design Concept & Lead Designer 
Design Director  Eric Rodriguez

Olivia Larsen is a curious NYC based designer chasing the sweet spot between Danish simplicity, Italian passion, and New York grit. She's currently a Senior Designer at Pearlfisher.

Catch me at a concert, making sure my Instagram feed is color coordinated or sending an extended list of restaurants to try in the group chat.

Contact | LinkedIn

Resume available upon request.

Experience

Pearlfisher - Senior Designer
2021–Present
Revolver New York - Jr. Designer
2020–2021
Vault49 - Design Intern
2020

Recognition