Nütrl

Visual Identity | Packaging | Brand Voice

The hard seltzer category is a frenzy of expansion that has created blurred lines, so AB InBev wanted to reaffirm its vodka seltzer brand, NÜTRL, as a category leader by reinstating it with bold, calm confidence. A cohesive design system was developed by applying subtle shifts to make the biggest impact. We nurtured visual equities designed with flexibility and approachability in mind, crafting a visual identity that is not only unmissable but also actively speaks to the consumer through revitalized, refreshed packaging identity.

Credit  Pearlfisher
Contribution Developed Packaging
Design Director  Eric Rodriguez

Olivia Larsen is a curious NYC based designer chasing the sweet spot between Danish simplicity, Italian passion, and New York grit. She's currently a Senior Designer at Pearlfisher.

Catch me at a concert, making sure my Instagram feed is color coordinated or sending an extended list of restaurants to try in the group chat.

Contact | LinkedIn

Resume available upon request.

Experience

Pearlfisher - Senior Designer
2021–Present
Revolver New York - Jr. Designer
2020–2021
Vault49 - Design Intern
2020

Recognition