S'Well

Visual Identity | Brand Voice | Packaging

Once a category pioneer, S’well partnered with Pearlfisher to reassert its role as a lifestyle leader rather than just a functional water bottle brand.
The result is a vibrant identity that put personality front and center, with bold color, playful typography, and the unique “dropostrophe” icon symbolizing lifestyle touchpoints from travel to food to pets, shifting the brand away from fleeting limited-edition drops to a more enduring, style-driven identity. By putting personality at the center, S’well now empowers consumers to see their bottles as true lifestyle accessories that reflect and amplify their individual style.

Credit  Pearlfisher
Contribution Lead Designer
Design Director  Eric Rodriguez

Olivia Larsen is a curious NYC based designer chasing the sweet spot between Danish simplicity, Italian passion, and New York grit. She's currently a Senior Designer at Pearlfisher.

Catch me at a concert, making sure my Instagram feed is color coordinated or sending an extended list of restaurants to try in the group chat.

Contact | LinkedIn

Resume available upon request.

Experience

Pearlfisher - Senior Designer
2021–Present
Revolver New York - Jr. Designer
2020–2021
Vault49 - Design Intern
2020

Recognition