Wild Harvest

Visual Identity | Portfolio & Visual Architecture | Packaging

United Natural Foods’ brand Wild Harvest spans categories from food and pet care to household cleaning, all designed with conscientious consumers in mind. Over time, the brand had become visually stagnant and needed to better resonate with modern audiences. The rebrand introduced a vibrant, ownable expression infused with bright colors and a flexible “nest” asset—creating a cohesive identity that unifies and elevates Wild Harvest across its wide range of products.

Credit  Pearlfisher
Contribution Lead Designer
Design Director  Eric Rodriguez

Olivia Larsen is a curious NYC based designer chasing the sweet spot between Danish simplicity, Italian passion, and New York grit. She's currently a Senior Designer at Pearlfisher.

Catch me at a concert, making sure my Instagram feed is color coordinated or sending an extended list of restaurants to try in the group chat.

Contact | LinkedIn

Resume available upon request.

Experience

Pearlfisher - Senior Designer
2021–Present
Revolver New York - Jr. Designer
2020–2021
Vault49 - Design Intern
2020

Recognition